Discover and read the best of Twitter Threads about #beatsspotted

Most recents (1)

In 2012 Beats By Dre hacked the London Olympic Games to become the most visible brand.

And they didn't spend a single sponsor dollar.

But used the Olympic Games to increase headphone sales by 116%.

Here's how ๐Ÿงต
1/ For context, there are 11 international brands that drop $100M each to be an official sponsor.

And athletes aren't allowed to participate in any marketing campaigns outside of those 11 brands.

But, Beats by Dre became the most visible brand w/o spending a sponsor dollar.
2/ Beats by Dre used an ambush marketing strategy to become the most visible brand.

It started with gifting select athletes with free Beats.

Beats by Dre chose 19 countries and created headphones wrapped in the nation's flag and gifted those headphones to select athletes.
Read 13 tweets

Related hashtags

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!