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Now's a good time for consumer brands to consider white label arrangements to get their products out via diff. channels. New revenue stream when stores/restos are closed. Be it #food, #beverage or #cannabis, here are some thoughts on what goes into a white label / co-pack deal /1
Exclusivity – is the producer being appointed as the exclusive producer of this product? Exclusive producer of all products? Is the business big enough that the producer can’t produce any competitive products? /2
Sales – while one party is the brand owner and the other the producer, who is responsible for distribution, shipping logistics and sales? This takes on added weight if the product is a #cannabis one and there is an exclusive provincial wholesaler /3
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