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THREAD: A thread on research and sampling, and how the media use data and polling.

I can safely say from a decade of working with media, it is *highly* unusual for a newspaper to so heavily reference a self-selecting and homemade survey and present it as the views of all people.
Surveys with self-selecting samples, in this case, both from FairFuelUK + cycling advocates, should not be represented as the views of all of those groups; same goes for claiming data represents "Tory voters".

And that's without even mentioning the survey's leading questions.
Polls can make for really interesting stories and are commonplace in media. YouGov, a key player, vets the questions and ensures they don't lead, and gets answers from a statistically representative sample to reflect the views of all GB adults.
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