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.@taylorswift13 shook up the music industry w/ her masterful marketing campaign for the album Red (Taylor’s Version).
“How did she do that?”
2 key things:
- Branding
- A deep understanding of her audience
The good news?
Any brand can adopt the same principles.
Let’s dig in!
🧵
“How did she do that?”
2 key things:
- Branding
- A deep understanding of her audience
The good news?
Any brand can adopt the same principles.
Let’s dig in!
🧵
On Wed, Nov 10th, 2021, @taylorswift13 entered the top 10 of @SpotifyUSA daily chart, reaching No. 9… for a song she recorded in 2010!
At the time of this writing, #Enchanted has:
🔴5 million streams on Spotify (week of Nov 18-24, ‘21)
🔴500k+ usages in TikTok videos.
At the time of this writing, #Enchanted has:
🔴5 million streams on Spotify (week of Nov 18-24, ‘21)
🔴500k+ usages in TikTok videos.
You can’t communicate effectively with your audience unless you understand them.
We’re not talking about creating generic “Gen Z Sam” or “Millennial Mary” #BuyerPersonas.
Brand success relies on crafting messages that resonate with your audience.
We’re not talking about creating generic “Gen Z Sam” or “Millennial Mary” #BuyerPersonas.
Brand success relies on crafting messages that resonate with your audience.
