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Cookies, crime & lasting legacies: This inconspicuous biscuit box holds a story of Shanghai’s largest finance scandal but also enduring memories of one of its oldest consumer brands. The category-defining success story of a Western businessman in China you've never heard of: 🧵⬇ 
The crumb trail of Bakerite leads us back to the American J.D. Sullivan, who after serving in the Spanish War, came to China at the turn of the century & established the Denniston & Sullivan photo supplies store on Broadway (Daming Rd.) in the Shanghai International Settlement.
In June 1906 Sullivan sold the business to former employees Messrs. L.L. Hopkins and J.J. Gilmore who continued to operate it but moved the location to Nanking Rd. (todays Nanjing East Rd.). James Sullivan left China to get married in the USA in December 1906. After his return...
