Discover and read the best of Twitter Threads about #blackfriday2019
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15 years ago we asked ourselves, what would happen if we gave independent brands the same commerce tools as major retailers?
Answer: 1.5 billion in sales by Shopify merchants in 3 days - that’s not even including Cyber Monday.
Answer: 1.5 billion in sales by Shopify merchants in 3 days - that’s not even including Cyber Monday.
I’ve been talking a lot about direct-to-consumer being a steady state for retail. Here’s why consumers are choosing DTC:
1. The experience of buying direct is much better
2. Makers don’t share their margins + pass savings on
3. Consumers want to support independent businesses
1. The experience of buying direct is much better
2. Makers don’t share their margins + pass savings on
3. Consumers want to support independent businesses
What we’ve observed after 3 days of #BlackFriday2019:
The spending categories aren’t different from what they’ve been historically. People are buying accessories, cosmetics, apparel and appliances but what’s different is that they’re buying them directly from manufacturers.
The spending categories aren’t different from what they’ve been historically. People are buying accessories, cosmetics, apparel and appliances but what’s different is that they’re buying them directly from manufacturers.
How about some nerd stats for #BlackFriday2019 with @ShopifyEng?
128,000 Unicorn workers served 90m unique sessions at a steady 17M RPM (requests/min) throughout the day. Over 1b webhooks sent, transformed 280m webp images at the edge and 34b requests to CDNs. 74m Flows ran.
128,000 Unicorn workers served 90m unique sessions at a steady 17M RPM (requests/min) throughout the day. Over 1b webhooks sent, transformed 280m webp images at the edge and 34b requests to CDNs. 74m Flows ran.
#BlackFriday2019 Reveals
crazydaysandnights.net/2019/11/blind-…
crazydaysandnights.net/2019/11/blind-…
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crazydaysandnights.net/2019/11/blind-…
crazydaysandnights.net/2019/11/blind-…
I’m willing to bet that when people look back at #BlackFriday2019 they’ll remember it as the year where the market saw a paradigm shift around direct-to-consumer retail. Independent businesses are thriving and they’re going to take down the big boxes & mass marketplaces.
Last year during #BFCM:
- Americans spent a record $14 billion online
- Shopify merchants hit a record $1.5 billion in sales globally
Let’s break some fucking records. 🔥
- Americans spent a record $14 billion online
- Shopify merchants hit a record $1.5 billion in sales globally
Let’s break some fucking records. 🔥
For my commerce geeks out there: I’m gonna be glued to this incredible data visualization that the team built all #BlackFriday2019. Live view of sales and orders per minute on Shopify, and a map view of how orders are moving across the globe. Check it out: datastories.shopify.com
