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Between 1960 and 1970 Penguin Books underwent several revolutions in cover layout, at a time when public tastes were rapidly changing. For today's #TuesdayThoughts I look back at 10 years that shook the Penguin.

This is the story of the art of the #book cover...
Allen LaneĀ founded Penguin Books in 1935, aiming to bring high-quality paperbacks to the masses for the same price as a packet of cigarettes. Lane began by snapping up publishing rights for inexpensive mid-market novels and packaging them expertly for #booklovers.
From the start Penguins were consciously designed; Lane wanted to distinguish his paperbacks from pulp novels. Edward Young created the first cover grid, using three horizontal bands and the new-ish Gill Sans typeface for the text.
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