Discover and read the best of Twitter Threads about #boycottpatagonia

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From climate change to voting rights, Patagonia has been willing to risk backlash by taking positions on contentious social issues.

It's a risk that has paid off.

latimes.com/business/story…
The rise of conscious capitalism has bred in younger consumers an expectation that the companies seeking their dollars should share their values.

It’s all a little daunting for companies hoping to make sales, not headlines.

latimes.com/business/story…
Patagonia has managed to pull off a high-wire act mixing business with activism throughout its 48-year history, its core business selling outdoor clothing seemingly bolstered by its progressive attitude and, at times, antics.

latimes.com/business/story…
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