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Brands cannot continue to be naïve in assessing what their degrees of freedom are, writes branding guru @desaisantosh, on the recent outrage against #Fabindia and #Dabur.
Read more in #BQOpinion
bit.ly/3mhXrdZ
Read more in #BQOpinion
bit.ly/3mhXrdZ
The commercial logic for withdrawing in the face of outrage is straightforward, writes @desaisantosh.
Read his #BQOpinion column: bit.ly/3mhXrdZ
Read his #BQOpinion column: bit.ly/3mhXrdZ
@desaisantosh Attempting to broaden the definition of love by including other kinds of sexual orientation is not an action that seeks to divide people, quite the contrary, writes @desaisantosh.
Read more in #BQOpinion on the #Fabindia and #Dabur ad outrage.
bit.ly/3EjcsCA
Read more in #BQOpinion on the #Fabindia and #Dabur ad outrage.
bit.ly/3EjcsCA
