Discover and read the best of Twitter Threads about #brandidentity

Most recents (4)

some illusion of @RonaldReagan is still alive.

human beings maintain the illusion of "Mr. President" (and a far less convincing one than Mr. @dick_nixon's) and tweet bits of speeches that someone else wrote for him. it's evidence of the lethal *triviality* of "the West".

(1/x)
it's identical to the triviality of #marketing and #sales culture, in which there are no morals and no rules. @mtaibbi's famed "independence" weighs as much in the scales as @Sargon_of_Akkad's "centrism" or @jonkay's "heterodoxy": all of these labels are mere *brands*.

(2/x)
"independent" isn't what @mtaibbi *is*; it's what he's best practiced at selling.

deceit is omnipresent in the culture of #marketing and #BrandIdentity. your words are governed solely by what you can succeed in getting other people to swallow; loyalties turn on a dime.

(3/x)
Read 7 tweets
Deep dive into world of ROLEX …

1/ Rolex is a luxury watch company that operates on a vertically integrated business model, controlling every aspect of the production and distribution of its products. #Rolex #BusinessModel #LuxuryWatch
2/ Rolex produces its own components, including movements, cases, and dials, in-house at its own manufacturing facilities. This allows the company to maintain strict control over the quality and craftsmanship of its watches. #Manufacturing #Quality #Craftsmanship
3/ Rolex also operates its own retail stores and distribution networks, allowing it to directly reach and sell to consumers. The company has a strong focus on customer service and the overall customer experience at its stores. #Retail #Distribution #CustomerService #ethos
Read 11 tweets
Les 100 meilleurs #livres marketing de tous les temps. 📚

De la psychologie, copywriting, business, influence, story-telling, finances, au growth hacking, voici les livres à lire absolument pour toute personne intéressée à devenir meilleure en marketing. 🚀

🧵 MEGA THREAD ⤵️
📚100. Influence : Science & Practice est une examination de la psychologie de la conformité (c'est-à-dire la découverte des facteurs qui poussent une personne à dire "oui" à la demande d'une autre personne).

#influence #psychology #marketing Image
📚99. Le best-seller du New York Times qui explique pourquoi certains produits et idées deviennent populaires.

#marketing #contentmarketing #newyorktimes #book #livre Image
Read 105 tweets
Dear @ProjectLincoln comrades:

Totally agree about what a #brand is/represents!

It´s a major, probably the biggest responsibility someone can have with oneself, their collaborators / clients / local communities / country & global community.
#BRANDING | Luiz Botelho Biz | WHAT BUSINESS ARE YOU IN? | 25.02.2021 - v.1.0 - #1

en.luizbotelho.biz
#BRANDING | Luiz Botelho Biz | The #brandidentity #Prism | 25.02.2021 - v.1.0 - #2

en.luizbotelho.biz

Ref.: #Tese: "Prisma de Identidade de Marca: perspectiva para evolução do modelo" | via #TEDE @puc_sp
tede2.pucsp.br/handle/handle/…
Read 7 tweets

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