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🧵THE WEAPONISATION OF WORDS🦠💥

The Tory Party, as it has done throughout the pandemic, is continuing to use communication techniques to push an agenda:

The Great Reset — #BuildBackBetter

Here’s how they do it, & why we all need to raise awareness of these deceitful tactics👇🏻
STEP 1: NORMALISATION
If you want a flavour of what Britain’s leading political party is now pushing, you only have to analyse its packed conference schedule #CPC21 which (thankfully) ends today.

Over the 4 days, there were 340 conference sessions, panel debates, & themed stands
From the 340 sessions, almost a third (31.9%) had the following words in the title:

• Levelling up: 10.3%
• Build Back Better (or variation): 4.1%
• Green/climate change/environment: 5.8%
• Carbon/Net zero: 7%
• Covid/pandemic: 4.7%

These are today’s closing speeches…
Read 21 tweets

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