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Okay. Time for a small #writing thread, for people writing #businessblogs.
I work with a lot of corporate blog writers, editing, coaching, and generally upping their game, and I have THINGS TO SAY.
I work with a lot of corporate blog writers, editing, coaching, and generally upping their game, and I have THINGS TO SAY.
To start with, research is good. You don't want to underdo it, or your blog will be insubstantial. But you can also overdo it. And then you've done so much, that you feel you need to put everything in the blog, and then it's just overwhelming to sift through.
Your research is like a Victorian petticoat - scandalous if it's showing.
You will need to throw quite a bit of it - the trick is to think about what you reader needs to know, not to show off how much research you did.
The research is partly there to give the blog authority.
You will need to throw quite a bit of it - the trick is to think about what you reader needs to know, not to show off how much research you did.
The research is partly there to give the blog authority.
