Discover and read the best of Twitter Threads about #businessofbrands
Most recents (1)
Brands having a higher purpose - does this stick with the new-age customers anymore? #MADD28 got #MADDers together over tis weekend to dig in2 tis contentious issue. And boy, some discussion we had!
#ForLoveOfBrands #MADD
#ForLoveOfBrands #MADD
Ethical, sustainable & concern for society as purpose was highlighted by @NickSarma who opened t debate which got @vivdragon2006 bringing up contextual relevance in to t debate warning tat Brands can't deviate from their chosen path of business
#BusinessOfBrands #BrandsInSync
#BusinessOfBrands #BrandsInSync
@renuka_kamath felt that Brands using CSR as a crutch is just not on & spoke about CRM- Cause-related-marketing in some detail. @tjaswal questioned the purpose of 'purpose' & spoke abt taking up issues opens up t Brands to trolls.
