Discover and read the best of Twitter Threads about #buybox
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Think of an Amazon listing as a limitless bazaar with merchants all selling the same item. With a few exceptions, anyone can plug into any the listing and sell that item so Amazon developed a tool to decide who gets to fulfill the sale. This tool is called the Buy Box.
The general rule to win the BB is whoever has the best combination of full landed price (price + shipping cost) and who can get the product to the customer fastest wins. Here is an example from Vital Proteins. 
There are 10 other sellers trying to sell their inventory, but can't because someone else (in this case, Vital Protein themselves) has the buy box. Want a fun fact? You can't advertise in sponsored products unless you have the buy box.
1/ **how to increase your #amazon seller revenue and #buybox by using FBM as a #FBA backup so you never go out of stock**
2/ Over the past year, @amazon added stock limitations for sellers which means you can send only a certain amount of products to their fulfilment centre
3/ If Demand is high there is nothing you can do until you build enough sales velocity that will allow you to increase your storage level
Often you do have items in stock in your own 3PL but you can’t ship them to @amazon because of the limited inventory. What does happen next?
Often you do have items in stock in your own 3PL but you can’t ship them to @amazon because of the limited inventory. What does happen next?
