Discover and read the best of Twitter Threads about #caid
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Two mini-scoops in this Saturday @FT Big Read:
@Tencent has its own “an internal adaptation” to #CAID, the IDFA-workaround out of China, called QAID.
@glumobile got acquired b/c of IDFA/ATT implications.
A *thread* to expand on story here.
on.ft.com/3aQhpX8
@Tencent has its own “an internal adaptation” to #CAID, the IDFA-workaround out of China, called QAID.
@glumobile got acquired b/c of IDFA/ATT implications.
A *thread* to expand on story here.
on.ft.com/3aQhpX8
Obtained documents from Tencent explaining how CAID and QAID work. The reason for its own IDFA solution, per someone familiar, is WeChat is big enough to do this on its own -- 1.2bn users. It doesn't need the China Ad Association.
It's taken me a while to understand this but @Facebook is unlikely to be hurt by Apple's move. Yes, they need to rebuild their ad infrastructure b/c attribution becomes difficult, but 1st-party data now becomes paramount. Facebook has 2.7bn users. They will thrive.
