Discover and read the best of Twitter Threads about #caliphates

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Being a superpower isn’t just economical or military.
It’s a brand.
And a brand that should sell.
And history has shown that all great powers were brands that sold. And the humans of earth bought with their heaters and minds.
#superpower #world
Quite simply, now, #Russia and #China haven’t made themselves institute strong brands
The #Chinese are lately realising this. The #Russians no
They won’t
Not how they work and think
Being super BRAND power means humans of Earth wanting to be like the citizens of a superpower.
Being a super #BRAND power means your educational institutions, #lifestyle, #habitus, #culture, #language, #food, #traditions EVERYTHING is presented as the best on the planet.
And it usually is.
In the superpower game, 💩 sells some of the time. Not all.
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