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An early reference to someone being "canceled" was in 2014, in an episode of "Love & Hip-Hop: New York" when a cast member told his girlfriend "You're canceled" when she revealed she had a daughter. So it became a lighthearted way to show disapproval toward a person's actions.
Also in 2014, activist Suey Park called out "a blatantly racist tweet about Asians" from the official Twitter account of The Colbert Report using the hashtag #cancelColbert, which generated widespread outrage against Stephen Colbert, even though the tweet was a satirical tweet.
By 2015, the concept of canceling had become widespread on #BlackTwitter to refer to a personal decision, sometimes seriously but often in jest, to stop supporting a person or work.
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