Discover and read the best of Twitter Threads about #changeinbehaviour

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7500 crores.. number of average ciggies smoked in india (from ITC)..

80% of market share of legal ciggi market, which it self is 75%

Total ciggies smoked per annum: about 14000 crore!!

Cig is just 10% of tobbaco used :)

Don't worry, tobbaaco money is not going any where :)
Which food company has closest association with farmers after government of India and amul

#ITC

Who has access to largest set of farmers?
17 states, 35000 village, 40 lakh farmers
Approx number of aata packets sold in an year: 15-17 crore bags!!

Who has the capacity? Manufacturing capabilities?
Who has the capacity to source that much wheat?
Who has the capacity to perhaps print their own carry bag
Who has a better cost control? Could rule exports?
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