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Today I learned that the world’s most visited International Women’s Day website is operated by a shadowy for-profit London-based marketing agency called Aurora run by an Australian woman accused of serious workplace bullying.
Each year Aurora suggests a banal but catchy hashtag/theme — this year #BreakTheBias — adopted by corporate breakfasts everywhere, overshadowing the UN proposed theme — this year to do with women and climate change.
There is genuine confusion over the role of Aurora in #IWD. Given the prominence of their site in google searches — I’m kind of in awe at how good they are at SEO — many assume they’re official. See this piece by @niltiac smh.com.au/lifestyle/life…
