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I’m loving @CharboyzBBQ as an example of a product entering a really, really crowded space and finding success by catering to their niche.
It’s a case study in customer research.
(Perhaps not a surprise since the cofounder is @KateBour.)
It’s a case study in customer research.
(Perhaps not a surprise since the cofounder is @KateBour.)
As a meal kit delivery service, some obvious positioning angles for @CharboyzBBQ could have been:
- Save time with meal prep
- Skip the hassle of the grocery
- Reduce food waste
- Save time with meal prep
- Skip the hassle of the grocery
- Reduce food waste
All compelling angles in their own way. But after talking to a bunch of customers, @CharboyzBBQ learned what their customers actually wanted from them: entertainment.
