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Facebook says top content on its platform comes from reputable sources like UNICEF, ABC News & the CDC.
But our #CitizenBrowser data shows that sensational partisan content from Daily Wire & The Western Journal are top performers. @corintxt reports:
themarkup.org/citizen-browse…
But our #CitizenBrowser data shows that sensational partisan content from Daily Wire & The Western Journal are top performers. @corintxt reports:
themarkup.org/citizen-browse…
Here’s the difference: Facebook measures “reach” - which is how many unique viewers saw each domain.
But we measured an equally, if not more important metric, “impressions” – which is how many times a piece of content is bombarded at users. /2
But we measured an equally, if not more important metric, “impressions” – which is how many times a piece of content is bombarded at users. /2
Measuring impressions shows a starkly different picture of what is popular on Facebook.
Using that metric, mainstream sites like UNICEF & USA Today drop off the popular list, and The Daily Wire & Fox News jump up the list. /3
Using that metric, mainstream sites like UNICEF & USA Today drop off the popular list, and The Daily Wire & Fox News jump up the list. /3
We’ve spent the last ten months building #CitizenBrowser, a project that aims to peek inside the Black Box of social media algorithms, by building a nationwide panel to share data with us. Today, we are publishing our first story from the project. /1
.@corintxt crunched the numbers and found that after Facebook flipped the switch for political ads, partisan content elbowed out reputable news outlets in our panelists’ news feeds. themarkup.org/citizen-browse… /2
You can learn more in our methodology, where we describe how we did this and what steps we took to ensure that we preserved the panelists' privacy. themarkup.org/citizen-browse… /3
Facebook is a newstand. But no one can see which news Facebook is pushing to the top.
So we built an app for that called #CitizenBrowser. Our first finding: the sharp impact of Facebook’s political ad ban reversal in the Georgia Senate elections.
themarkup.org/citizen-browse… /1
So we built an app for that called #CitizenBrowser. Our first finding: the sharp impact of Facebook’s political ad ban reversal in the Georgia Senate elections.
themarkup.org/citizen-browse… /1
This is the first report from our #CitizenBrowser project. There will be many more to come. But first, I want to tell you a bit about how we did it because it’s the most ambitious thing we’ve ever done @themarkup – and we do a lot of ambitious projects. /2
#CitizenBrowser grew out of conversations @suryamattu and I had about how to audit Facebook. We had both worked on browser extensions to collect data from Facebook, but FB always threatened to shut those down, just like their recent threats against the NYU AdObservatory. /3
