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These flyers and pamphlets were produced by the Central Office of Information in the 1960s as part of a campaign to reduce drink driving.
#COI75 #CollectionsUnited A flyer in the shape of a C...
They focused particularly on the Christmas period when numbers of alcohol-related road accidents were particularly high.
The pamphlet 'Less Drink than You Think Means Danger on the Roads' states:

'All drivers with more than a certain amount of alcohol in the blood are much more likely to have accidents. This is true whatever their age, experience, or drinking habits.'

📷: INF 13/119-200 Front cover of the pamphlet...Inside text of the pamphlet...
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