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This is How We Do Content Marketing Right
Content marketing is a marathon, not a sprint and it is critical to a brand’s survival in today’s competitive and uncertain business scene.
Content marketing is a marathon, not a sprint and it is critical to a brand’s survival in today’s competitive and uncertain business scene.
In every marketing channel, radio, television, digital, developing an effective content marketing strategy can feel daunting with so many options and strategies available.
How we think about and approach marketing has shifted in the past decade.
How we think about and approach marketing has shifted in the past decade.
Consumers are now completely in control of their purchasing journey. It’s up to brands to fulfill the consumers’ needs with a seamless experience.
Storytelling - Why it Matters to your Brand
The secret sauce to any successful marketing is inspiring the people. Storytelling is crucial to this and should be on the tool belt of any great branding and marketing.
The secret sauce to any successful marketing is inspiring the people. Storytelling is crucial to this and should be on the tool belt of any great branding and marketing.
Stories have been engaging people, connecting them and giving them a sense of community and purpose since humans gained the ability to talk. Good storytelling can help people better understand what you're saying and remember the information more clearly.
It is also more likely to lead to a favourable response, which is particularly desirable to your audience. Stories also reach the parts facts and analysis don't: our hearts. That's why they can inspire and motivate us so much.
Today, more than three billion people worldwide use smartphones, with 25 to 40 million people currently estimated smartphone users in Nigeria (according to Statista), and this number is forecast to further grow in the next few years.
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At SBI Media Research unit, our smartphone users' survey for the first half of the year came up with insightful and instructive findings. On the top line, the study shows that the top four preferred smartphone brands used in Nigeria are TECNO, Samsung, Infinix and iPhone.
While some of the models and brands are mid and high-end in price points, respondents are willing to pay more for durability and quality. Therefore, creating a select range of mid to high-end phones that is distinct to sophisticated customers.
