Discover and read the best of Twitter Threads about #consumerbehavior

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3 Quick SaaS content marketing tips🧵

(FYI: You can download the ebook for more searchenginejournal.com/saas-content-m… )

#ContentMarketing #OnlineMarketingTips #MarketingStrategy
1. When analyzing an audience for the first time, choose the largest sample window possible to bolster your statistical significance.

Then, resample the audience at the same time every year afterward to see how the audience has evolved.

#ConsumerBehavior #ConversionOptimization
2. Make sure you choose the right channels and the right content for the right segments of the funnel.

#OnlineMarketing #DigitalMarketing #MarketingAndSales
Read 8 tweets
📚 Our Best Business Books 2021 list is out! And this year's most compelling reads are...
sb.stratbz.to/BBB2021 #mustread
#bookrecommendations
The 3 best business books of 2021 on #leadership:
☑️ "Excellence Now" by @tom_peters
☑️ "Digital Body Language" by @ericadhawan
☑️ "The Conversation" by Robert Livingston
@StMartinsPress  @currencybooks @Harvard @networlding
sb.stratbz.to/Lead2021
"
3 best books on #strategy:
☑️"Open Strategy" by @EnduringSuccess, Julia Hautz, @kmatzler, Stephan von den Eichen
☑️"Love as a Business Strategy" by @anwarsoftway @frankedanna, @chrisjpitre, @jeffreyfma
☑️ "Better, Simpler Strategy" by Felix Oberholzer-Gee
sb.stratbz.to/Strategy2021
Read 8 tweets
Do you know how companies get you to buy their products or services? Like you preferring Android over iOS? Nike over Adidas? Jollibee over McDo? That's because they use clever #MarketingStrategies that influence you and your friends' #ConsumerBehavior
As a Mgmt Econ student, it's important for us to understand the marketplace and consumer needs so that we can apply our learned theories from marketing management in designing strategies that capture customer value as well as create profits and customer equity
When making value-driven marketing strategies, mastering the 5 marketing management orientations is a must. Since these philosophies will guide us with ways on how to effectively market our products and/or services
Read 9 tweets

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