Discover and read the best of Twitter Threads about #consumerinsight
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1/3 #Pulse has 100 Cr turnover in 1st yr with ZERO marketing spend.That's a whopping 5.5% share in 1800 Cr candy mkt 
2/3 How did DS Group do it? It was 2yrs of research & a unique consumer insight that did the magic - aam panna with a masala blast
3/3 Should definitely be the case study of the year
quora.com/Why-is-the-can…
economictimes.indiatimes.com/industry/cons-…
quora.com/Why-is-the-can…
economictimes.indiatimes.com/industry/cons-…
