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How often do you check if your content is performing?

Some say, "We are able to see it impacts the keyword ranks."

Is that the only thing you should look at? 🤔

Here are a few KPIs you must set for your content,

[A thread]

#contentcreation #contentstrategy
1. Visibility of the content week over week

Check impressions for the targeted keywords in GSC
2. Average time people spend on your content on a monthly basis

Check Avg. Session Duration in Google Analytics.
Read 9 tweets

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