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Is India's Consumption is Booming or Bombing ? keep updating the thread with Nuggets ...
Kantar's FMCG Pulse report .. April-Aug 2022.
Average MONTHLY sales of FMCG packs were 19.2 bn, or 62 packs/household, from Apr-Aug 2022
vs PRE-COVID: Average MONTHLY sales of FMCG packs 15 billion or 51 packs/household => 20% Increase in VOLUME

BUT #DEVIL lies in the #detail
packs bought pre-pandemic weighed 438 grams on average, the size has shrunk to just 309 grams now amid soaring inflation .... thats a 30% reduction in Volume/Pack...

In Other Words, CONSUMPTION per household in FMCG is Down 15% .... Cant recall such a BAD SCENARIO in 35 yrs..
Read 15 tweets
About four or five years ago I traveled on assignment to the Azores, a volcanic archipelago off the coast of Portugal, and purchased a clay cooking pot in San Miguel. I finally decided it’s time to use it, so today I’ll be documenting the process for how to season it.
I’ve never actually seasoned an unglazed clay pot from scratch before and am figuring this out using advice from the internet and @davidleite. The first step is to immerse it in water for several hours. #claypot #cooking #cookware
A correction: this pot is actually from the Azorean island of Terceira. It was made by Olaria de S. Bento who I was told is one of very few people still producing pots like this by hand. #azores #claypot #terceira tripadvisor.com/Attraction_Rev…
Read 11 tweets

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