Discover and read the best of Twitter Threads about #coursecreators
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@russellbrunson shares in "Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers" that "when people purchase any product from anyone, they’re hoping to get a certain result in one of these three areas of their lives." 1/
The 3 areas @russellbrunson describes are (1) health, (2) wealth, & (3) relationships. I'm curious - in 2021 - are #highered institutions paying attention to this? Are entrepreneur-run cohort-based courses (CBCs) thinking about this? 2/
I've witnessed, contributed, & led many strategic initiatives over the last 20 years, but I can't think of one that began with this question by @russellbrunson: "Which of these three desires is my future dream customer trying to receive when they buy my product or service?" 3/
