Discover and read the best of Twitter Threads about #cryptobowl
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Tonight I'll be tweeting about the #SuperBowl a lot, using the hashtag #BT403 for the benefit of my students. There will be a LOT of tweets even by my standards lol. Feel free to follow along, participate, or of course, mute if you aren't interested in this very Murcan thing.
There's going to be a lot of crypto related tweets cos, well, check out this 🧵. I'm a skeptic of this ad buy strategy and also of crypto in general. If you're one of those almost religiously into crypto, mute me and avoid getting senti lol.
All my #SuperBowl tweets tonight, including the #BT403 related ad tweets will be in this thread. So you can bookmark or mute the thread it as you please.
My students have a 10% weightage assignment analyzing tonight's ads that they will make presentations about in 2 weeks.
My students have a 10% weightage assignment analyzing tonight's ads that they will make presentations about in 2 weeks.
It's #SuperBowl Sunday! While much of Twitter will be recycling the same old jokes of "lol that is handegg" & "lol 'world' champions?" and noticing opportunities for Modi vs Mamata jokes with Rams v Bengals, the will also be talk of how this is #CryptoBowl.
A 🧵
A 🧵
Something like a fifth of all ads in this #SuperBowl have been bought by crypto exchanges or allied services. Pushing ad rates to historic highs of $7mn in 30 seconds. Up from $5.2mn in 2019. A 35% jump in a period that including pandemic caused economic woes. That's crazy.
The previous such comparable jump was about 20 years ago. When SB ad rates jumped from $1.5mn in 1998 to $2mn at the next one, dubbed the #DotcomBowl because dotcommers flush with cash pumped money to get people to take them seriously.
Many are drawing parallels. You can see why
Many are drawing parallels. You can see why
