Discover and read the best of Twitter Threads about #darthautocrat

Most recents (4)

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🚨::: Content Audits - More than just SEO! ::: 🚨

Content audits should be a common function,
and should cover far more than SEO.

But the sad truth is, most content audits Suck!

So - here's a thread :D

🧵>>>

Please Retweet
#SEO #ContentAudit #DarthAutocrat Image: Title reads "Co...
Content Audits - What are t...
Content Audits - Why do the...
Read 27 tweets
1/🧵
🚨::: Online Reputation Management :::🚨

A topic that is often ignored,
despite the huge influence that reputation plays in marketing,
the impact it has on sales,
and what a PITA it is for SEO.

🧵>>>

Please Retweet

#ORM #OnlineReputationManagement #SEO #DarthAutocrat Image : Header text reads &...
2/*

ORM is technically part of Digital Public Relations (Digital PR (DPR)).

I say “technically”, because, in most cases, those in that field seem more interested in “link acquisition” than handling public relations/perception?

>>>
3/*

Online Reputation is obviously the digital/internet aspect of a company’s (or individuals/groups) reputation.

It not only has the same issues that the Real World presents,
but has some unique difficulties due to the nature of digital, and search.
Read 45 tweets
1/🧵
🚨::: Keywords, and Beyond! :::🚨

It’s a standard industry term.
Almost everyone that has heard of SEO knows of “keywords”.

The problem is, the general perception of keywords is out of date!

Worse - there’s no alternative, and few additional terms!

#SEO #DarthAutocrat Image : Heading : “Keywords, and Beyond!” Darth Vader in
2/*

Originally, Keywords were THE thing.
Meta Keywords and string matching.

Other SEs came along, things evolved, Meta-Keywords basically died.

Yet the term remained.
Though how they are used has evolved,
the way they are used for research hasn’t really.
3/*

As competition for “keywords” got harder,
new terms came to the fore:
* Head term
* Longtail
* And then Mid-tail joined in
As more businesses went online, and more sites, pages and content appeared - it became harder to rank for the shorter “keywords”.
Read 24 tweets
1/🧵
::: Google do NOT use CTR as a Ranking Factor! :::
:::But does that mean they don't use Clicks? :::

This is a long running subject,
and one that get's muddied by poor phrasing,
almost every time :(

🧵>>>

#SEO #CTR #DarthAutocrat
2/*

Let's be clear here:

* GA BR (Google Analytics Bounce Rate)
* GA ToP (Google Analytics Time on Page)
* GA ToS (Google Analytics Time on Site)
* SERP CTR (Search Engine Result Page Click Through Rate)

are NOT (direct/indirect) ranking factors!

>>>
3/*

For starters, only a % of sites use Google Analytics,
so there'd be a Huge data hole.

And each of them are ambiguous/noisy,
with various reasons for whatever value,
(a page with the weather - quick visit, leave - does not mean the page sucks or is irrelevant!)

>>>
Read 30 tweets

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