Discover and read the best of Twitter Threads about #darthautocrat
Most recents (4)
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🚨::: Content Audits - More than just SEO! ::: 🚨
Content audits should be a common function,
and should cover far more than SEO.
But the sad truth is, most content audits Suck!
So - here's a thread :D
🧵>>>
Please Retweet
#SEO #ContentAudit #DarthAutocrat
🚨::: Content Audits - More than just SEO! ::: 🚨
Content audits should be a common function,
and should cover far more than SEO.
But the sad truth is, most content audits Suck!
So - here's a thread :D
🧵>>>
Please Retweet
#SEO #ContentAudit #DarthAutocrat
1/🧵
🚨::: Online Reputation Management :::🚨
A topic that is often ignored,
despite the huge influence that reputation plays in marketing,
the impact it has on sales,
and what a PITA it is for SEO.
🧵>>>
Please Retweet
#ORM #OnlineReputationManagement #SEO #DarthAutocrat
🚨::: Online Reputation Management :::🚨
A topic that is often ignored,
despite the huge influence that reputation plays in marketing,
the impact it has on sales,
and what a PITA it is for SEO.
🧵>>>
Please Retweet
#ORM #OnlineReputationManagement #SEO #DarthAutocrat
2/*
ORM is technically part of Digital Public Relations (Digital PR (DPR)).
I say “technically”, because, in most cases, those in that field seem more interested in “link acquisition” than handling public relations/perception?
>>>
ORM is technically part of Digital Public Relations (Digital PR (DPR)).
I say “technically”, because, in most cases, those in that field seem more interested in “link acquisition” than handling public relations/perception?
>>>
3/*
Online Reputation is obviously the digital/internet aspect of a company’s (or individuals/groups) reputation.
It not only has the same issues that the Real World presents,
but has some unique difficulties due to the nature of digital, and search.
Online Reputation is obviously the digital/internet aspect of a company’s (or individuals/groups) reputation.
It not only has the same issues that the Real World presents,
but has some unique difficulties due to the nature of digital, and search.
1/🧵
🚨::: Keywords, and Beyond! :::🚨
It’s a standard industry term.
Almost everyone that has heard of SEO knows of “keywords”.
The problem is, the general perception of keywords is out of date!
Worse - there’s no alternative, and few additional terms!
#SEO #DarthAutocrat
🚨::: Keywords, and Beyond! :::🚨
It’s a standard industry term.
Almost everyone that has heard of SEO knows of “keywords”.
The problem is, the general perception of keywords is out of date!
Worse - there’s no alternative, and few additional terms!
#SEO #DarthAutocrat
2/*
Originally, Keywords were THE thing.
Meta Keywords and string matching.
Other SEs came along, things evolved, Meta-Keywords basically died.
Yet the term remained.
Though how they are used has evolved,
the way they are used for research hasn’t really.
Originally, Keywords were THE thing.
Meta Keywords and string matching.
Other SEs came along, things evolved, Meta-Keywords basically died.
Yet the term remained.
Though how they are used has evolved,
the way they are used for research hasn’t really.
3/*
As competition for “keywords” got harder,
new terms came to the fore:
* Head term
* Longtail
* And then Mid-tail joined in
As more businesses went online, and more sites, pages and content appeared - it became harder to rank for the shorter “keywords”.
As competition for “keywords” got harder,
new terms came to the fore:
* Head term
* Longtail
* And then Mid-tail joined in
As more businesses went online, and more sites, pages and content appeared - it became harder to rank for the shorter “keywords”.
1/🧵
::: Google do NOT use CTR as a Ranking Factor! :::
:::But does that mean they don't use Clicks? :::
This is a long running subject,
and one that get's muddied by poor phrasing,
almost every time :(
🧵>>>
#SEO #CTR #DarthAutocrat
::: Google do NOT use CTR as a Ranking Factor! :::
:::But does that mean they don't use Clicks? :::
This is a long running subject,
and one that get's muddied by poor phrasing,
almost every time :(
🧵>>>
#SEO #CTR #DarthAutocrat
2/*
Let's be clear here:
* GA BR (Google Analytics Bounce Rate)
* GA ToP (Google Analytics Time on Page)
* GA ToS (Google Analytics Time on Site)
* SERP CTR (Search Engine Result Page Click Through Rate)
are NOT (direct/indirect) ranking factors!
>>>
Let's be clear here:
* GA BR (Google Analytics Bounce Rate)
* GA ToP (Google Analytics Time on Page)
* GA ToS (Google Analytics Time on Site)
* SERP CTR (Search Engine Result Page Click Through Rate)
are NOT (direct/indirect) ranking factors!
>>>
3/*
For starters, only a % of sites use Google Analytics,
so there'd be a Huge data hole.
And each of them are ambiguous/noisy,
with various reasons for whatever value,
(a page with the weather - quick visit, leave - does not mean the page sucks or is irrelevant!)
>>>
For starters, only a % of sites use Google Analytics,
so there'd be a Huge data hole.
And each of them are ambiguous/noisy,
with various reasons for whatever value,
(a page with the weather - quick visit, leave - does not mean the page sucks or is irrelevant!)
>>>
