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The State of the European Union address turns 10 tomorrow 🎂 and I’ve worked on #SOTEU communication since 2015.
After branding and developing visuals for six SOTEUs, here's a little peek at we learned, how we evolved and how we improved 👇
After branding and developing visuals for six SOTEUs, here's a little peek at we learned, how we evolved and how we improved 👇
Setting the scene: SOTEU 2015.
President @JunckerEU's first speech. The refugee crisis, the economy, the Greek crisis, Britain, Ukraine, climate change… delicate topics, huge challenges and no a small amount of European soul-searching.
President @JunckerEU's first speech. The refugee crisis, the economy, the Greek crisis, Britain, Ukraine, climate change… delicate topics, huge challenges and no a small amount of European soul-searching.
Balancing these themes/political context, we stayed close to traditional EU symbols and colours for a sense of unity and identity.
Design team was involved at a later stage and drip-fed info.
What still makes me cringe: the crooked scanned letter of intent.
Design team was involved at a later stage and drip-fed info.
What still makes me cringe: the crooked scanned letter of intent.
