Discover and read the best of Twitter Threads about #designbehavior

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@behscientist "If products and processes are behaviorally well designed, we won’t need to nudge people to adopt them." @dilipsoman

Agreed! Looking at #designbehavior will be very important this decade! Happy and open to collaborate!
@behscientist @dilipsoman "Our greatest impact won’t come in isolated experiments on one-off decisions, but in altering the choice architecture of the complex organizations and systems those occur in." @erikleejohnson

Also, as complex systems adapt, our choice architecture should be react & be "pruned".
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