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1/ The rebuilding of Japan post the horrific atom bomb, fuelled the design philosophy to create a disposable culture. India however, remained largely unaffected. (Exception: City culture is homogenous worldwide) en.m.wikipedia.org/wiki/Throw-awa…
2/ India context— Reuse is seen everywhere. Repair and recycle continues to be the norm. "Wasting" is a foreign sensibility and throwing away things doesn't come naturally. The feel-good of keeping old stuff is deeply embedded in the collective consciousness.
3/ Design drives all change in terms of materials, processes of manufacture, fashion, trends... actually they're deeply intertwined and highly interdependent. Responsible design values come before economic compulsions at individual, company, industry and societal levels.
