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Next time when you feel a craving for chips, try Balaji Wafers, instead of any other brands. This is both for their quality of chips, and relatively lower prices.
An incredible story of the Virani brothers from Rajkot, who build a Rs 2,500 crore-plus brand with stubbornness.
An incredible story of the Virani brothers from Rajkot, who build a Rs 2,500 crore-plus brand with stubbornness.
Chandubhai and his brothers Bhikhubhai and Kanubhai migrated from a small Village Dhun Dhoraji, Kalavad Taluka, Jamnagar district of Gujarat. Their father Popatbhai Virani was a farmer, who sold ancestral agriculture land and gave ₹20,000 to them to venture into business.
The Viranis invested in farm equipment, but could not succeed and lost the money. Kakubhai and his brothers started a wafer business from a canteen of Astron cinema in Rajkot in 1974. #BusinessHistory #Dhandho
