Discover and read the best of Twitter Threads about #digisport
Most recents (3)
🧵 A look at how @ManCity approached their title win on social media this weekend...
#smsports | #socialmedia | #digisport
#smsports | #socialmedia | #digisport
City shared 14 TikTok videos, gaining a total of 46.5m views + showing the appetite for content in big moments.
The most-viewed posts show it's all about the moments that make up the moment...
Haaland + the trophy - 12.5m
Full-time at Forest v Arsenal - 11.1m
Trophy lift - 6.5m
The most-viewed posts show it's all about the moments that make up the moment...
Haaland + the trophy - 12.5m
Full-time at Forest v Arsenal - 11.1m
Trophy lift - 6.5m
On IG, they've shared more than 70 posts and again, the 'moments' have over-performed, with the trophy lift hitting 20m views.
Pre-planned content has worked well too, like their Champions Artwork from artist Tsokolakyan hitting 9.6m views.
Pre-planned content has worked well too, like their Champions Artwork from artist Tsokolakyan hitting 9.6m views.
A look at how Premier League clubs are approaching TikTok and where they’re having successes…
#digisport | #smsports
#digisport | #smsports
A breakdown of followers…
Spurs 26.8M
United 21.8M
City 15.5M
Liverpool 13.5M
Chelsea 13M
Arsenal 4.1M
West Ham 3M
Villa 3M
Leicester 2.7M
Wolves 2.4M
Everton 2M
Newcastle 2M
Brentford 1.6M
Brighton 1.5M
Leeds 1.5M
Bou 1M
Forest 887K
Palace 767K
Saints 751K
Fulham 746K
Spurs 26.8M
United 21.8M
City 15.5M
Liverpool 13.5M
Chelsea 13M
Arsenal 4.1M
West Ham 3M
Villa 3M
Leicester 2.7M
Wolves 2.4M
Everton 2M
Newcastle 2M
Brentford 1.6M
Brighton 1.5M
Leeds 1.5M
Bou 1M
Forest 887K
Palace 767K
Saints 751K
Fulham 746K
...and likes:
Spurs 184.6M
Utd 473.2M
City 264.5M
Lpool 197.2M
Chelsea 146.2M
Arsenal 26.5M
West Ham 36.3M
Villa 31.8M
Leicester 45.6M
Wolves 28.3M
Everton 27.3M
Newcastle 29.8M
Brentford 29.5M
Brighton 24.4M
Leeds 20.6M
Bou 20.2M
Forest 7.5M
Palace 6.9M
Saints 9M
Fulham 8.4M
Spurs 184.6M
Utd 473.2M
City 264.5M
Lpool 197.2M
Chelsea 146.2M
Arsenal 26.5M
West Ham 36.3M
Villa 31.8M
Leicester 45.6M
Wolves 28.3M
Everton 27.3M
Newcastle 29.8M
Brentford 29.5M
Brighton 24.4M
Leeds 20.6M
Bou 20.2M
Forest 7.5M
Palace 6.9M
Saints 9M
Fulham 8.4M
🧵 A look at every Premier League club's most liked tweet of the year (so far) and what we can learn from them...
#digisport | #smsports
#digisport | #smsports
20) Crystal Palace
40.8k likes
It's interesting that Palace's most liked tweet relates to one of their players winning AFCON. It's a nice video and it shows how players open doors to new audiences and how important it is to make the most of that
40.8k likes
It's interesting that Palace's most liked tweet relates to one of their players winning AFCON. It's a nice video and it shows how players open doors to new audiences and how important it is to make the most of that
19) Leicester
52.5k likes
Again, players open doors to new markets. It's not the most engaging post, so using the insight that Leicester have an engaged audience in Nigeria and combining this with strong video content, could see this tweet over-perform
52.5k likes
Again, players open doors to new markets. It's not the most engaging post, so using the insight that Leicester have an engaged audience in Nigeria and combining this with strong video content, could see this tweet over-perform
