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😈 It isn't easy to show positive ROI on investments in digital analytics. Why? Because companies invest too much in data collection and need more analysis and activation.
😈 It isn't easy to show positive ROI on investments in digital analytics. Why? Because companies invest too much in data collection and need more analysis and activation.
😈 Marketers mistakenly believe that digital analytics is just another name for #GoogleAnalytics. No, digital analytics means the process of analysing data from digital platforms.
😈 Digital #analytics specialists need to spend more time with qualitative data (voice of customer, #voc). Leaving the metrics to analysts and texts to marketers is a mistake.
