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Anyone wondering what is happening in #BuyNowPayLater in the world's biggest digital market (🇮🇳)?
Today we put out our 2021 annual report with lots of consumer insights and learnings for the industry. 🔥
Some highlights (1/🧵)
Today we put out our 2021 annual report with lots of consumer insights and learnings for the industry. 🔥
Some highlights (1/🧵)
India took to #BNPL in a big way in 2021 and it emerged as a loved payment option across the country. We saw demand from 99% of pin codes.
We added the most customers in the 23-26 years age group but saw demand from 18 to 66-year-olds...
We added the most customers in the 23-26 years age group but saw demand from 18 to 66-year-olds...
Millennials and Gen Z are loving the ease and convenience of BNPL. We saw 2X growth in millennials and 3X growth in Gen Z using BNPL. 🤩
Female customer base was up by 143% ♀️
Tier II and III cities continue to drive demand for #BNPL
Female customer base was up by 143% ♀️
Tier II and III cities continue to drive demand for #BNPL
Jeg kan fornemme, at der stadig hersker en del forvirring omkring den store omstrukturering i DR. Jeg kan godt forstå at det kan virke kompliceret, hvis man ikke arbejder i DR, men det ER altså meget lige til! Tråd:
Lad mig forklare det, så I stakkels mennesker der IKKE er i mediebranchen kan forstå det. DR er en bager og du vil købe en bolle - men inde i bageren sidder DR Medier også. De fortæller bageren hvad for noget bagværk, de må bage. Alt fra børneboller til skære(-i-dig-selv-)kage.
MEN! Bageren og DR Medier må ikke tale sammen selvom de sidder i den samme bagerbutik, for selv om de bestemmer hvad for noget bagværk bageren har, må de ikke selv stikke fingrene i bolledejen, for så ville de ikke længere repræsentere et spejl af det frie brødmarked.
