Discover and read the best of Twitter Threads about #digitalpr
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This is how we got a link in Huffington Post (DR 88) with ChatGPT, in 5 simple steps:
#digitalpr #seo 👇 🧵
#digitalpr #seo 👇 🧵
✅ We asked ChatGPT to solve the school tests that year 6 students take in the UK (SATs)
✅ Out of 36 arithmetic questions for a total of 40 points, the AI managed to solve 32, totalling 34 points, which corresponds to 85% of the test
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✅ Out of 36 arithmetic questions for a total of 40 points, the AI managed to solve 32, totalling 34 points, which corresponds to 85% of the test
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✅ We concluded that 10 to 11-year-olds were handed a test that not even an Artificial Intelligence has managed to complete to its fullest
✅ We wrote up a report that explained our findings and results
✅ We sent it to journalists who write about education
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✅ We wrote up a report that explained our findings and results
✅ We sent it to journalists who write about education
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✅ We analysed 10 years of data between 2011 and 2020, from the National Highway Traffic Safety Administration
✅ We determined which state has the highest average pedestrian deaths per 100,000 residents
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✅ We determined which state has the highest average pedestrian deaths per 100,000 residents
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✅ We wrote a report email, and put our lawyer client forward as the entity that commissioned the research
✅ We sent the email to national and regional journalists from the US
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✅ We sent the email to national and regional journalists from the US
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We built 40 links in one month with #digitalpr for our client Bulk.
Healthline (DR 92), Daily Mail (DR 91), Huffington Post (DR 89), and about 40 more news publications.
This is how we've done it 👇 🧵
Healthline (DR 92), Daily Mail (DR 91), Huffington Post (DR 89), and about 40 more news publications.
This is how we've done it 👇 🧵
✅ NEWSJACKING
When something happened in the news, we reacted and provided extra value to journalists to support their articles.
For example, after Chris Martin, the Coldplay frontman admitted to eating just 1 meal a day, we quickly jumped in and shared our client’s opinion.
When something happened in the news, we reacted and provided extra value to journalists to support their articles.
For example, after Chris Martin, the Coldplay frontman admitted to eating just 1 meal a day, we quickly jumped in and shared our client’s opinion.
✅ EXPERT COMMENTARY
We used our client’s expertise to share knowledge about nutrition and fitness.
We talked about:
- Early morning workout VS evening workouts
- What you should be eating in the morning
- London Marathon nutrition tips
We used our client’s expertise to share knowledge about nutrition and fitness.
We talked about:
- Early morning workout VS evening workouts
- What you should be eating in the morning
- London Marathon nutrition tips
#SEO is evolving, and you need to catch up! ⚡️
SEO isn't what it used to be, just adding a few header tags and stuffing keywords into content isn't enough to rank you highly, nor drive traffic. As the experience of users online has developed SEO has too!
SEO isn't what it used to be, just adding a few header tags and stuffing keywords into content isn't enough to rank you highly, nor drive traffic. As the experience of users online has developed SEO has too!
SEO is not just writing a couple blogs and making a URL pretty.
- Page Speed
- Crawl Optimisation
- Content Optimisation
- Keyword Research
- Conversion Rate Optimisation
- Quality Copywriting
- Competitor Analysis
- User Experience
- Digital PR
- Social Media
- Link Building
- Page Speed
- Crawl Optimisation
- Content Optimisation
- Keyword Research
- Conversion Rate Optimisation
- Quality Copywriting
- Competitor Analysis
- User Experience
- Digital PR
- Social Media
- Link Building
A plethora of different marketing disciplines come together to create a holistic SEO campaign.
No-one said SEO was easy, but if you can push through the hardships - of which there can be many - results will be your friend.
Theres only 10 spots on the first page, work for them!
No-one said SEO was easy, but if you can push through the hardships - of which there can be many - results will be your friend.
Theres only 10 spots on the first page, work for them!
I’ve spent the last few weeks working out where we can bring GPT-3 / ChatGPT into our #SEO and #digitalPR workflows at @digitaloftuk.
Here’s just a few simple ways we’re already (or soon will be) using it.
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Here’s just a few simple ways we’re already (or soon will be) using it.
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💡Writing meta descriptions.
Nobody really likes writing meta descriptions, especially in bulk.
We use @airtable to house content roadmaps, and I hooked up @OpenAI with @data_fetcher to write meta descriptions from a prompt based on the page content.
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Nobody really likes writing meta descriptions, especially in bulk.
We use @airtable to house content roadmaps, and I hooked up @OpenAI with @data_fetcher to write meta descriptions from a prompt based on the page content.
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💡 Extract primary target keywords from a page
Manually identifying the primary target keyword for pages in bulk (think when taking on a new client and auditing) is time consuming.
We can now get about 80% accuracy with a prompt that looks at URL and title tag in seconds.
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Manually identifying the primary target keyword for pages in bulk (think when taking on a new client and auditing) is time consuming.
We can now get about 80% accuracy with a prompt that looks at URL and title tag in seconds.
👇
🧵 9 social media trends to improve your PR strategy in 2022 for businesses big and small...
1⃣ The pandemic impacted the best times to post on social:
Wednesday & Friday USED to be the best days. Now, Tuesdays through Thursday between 9 or 10 am are optimal.
Avoid posting on Sundays - worst day to post according to data from @SproutSocial
Wednesday & Friday USED to be the best days. Now, Tuesdays through Thursday between 9 or 10 am are optimal.
Avoid posting on Sundays - worst day to post according to data from @SproutSocial
2⃣ Tiktok takes over from Facebook
Tiktok has become the most important social network for marketing. A recent survey reported that 33% of consumers 18-29 had patronized a small business as a result of a TikTok ad in the past 12 months.
Tiktok has become the most important social network for marketing. A recent survey reported that 33% of consumers 18-29 had patronized a small business as a result of a TikTok ad in the past 12 months.
2⃣9⃣ Newsletters That Will Make You A Better SEO
@LidiaInfanteM created a list of newsletters to help you choose the right ones that will keep you up to date on everything #SEO and make you better at your job.
Check it out:
🔗 bit.ly/3GfAy1z
#DigitalPR #marketing
@LidiaInfanteM created a list of newsletters to help you choose the right ones that will keep you up to date on everything #SEO and make you better at your job.
Check it out:
🔗 bit.ly/3GfAy1z
#DigitalPR #marketing
The list includes:
#SEOFOMO by @aleyda
The @Moz Top 10
The SEO MBA by @tomcritchlow
#WTSNewsletter by @techseowomen @areej_abuali
WTF is SEO? by @jessiewillms @shelbyblackley
@seo_notebook
Search News You Can Use by @Marie_Haynes @mhc_inc
SEO Tweets by @AdamDDurrant
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#SEOFOMO by @aleyda
The @Moz Top 10
The SEO MBA by @tomcritchlow
#WTSNewsletter by @techseowomen @areej_abuali
WTF is SEO? by @jessiewillms @shelbyblackley
@seo_notebook
Search News You Can Use by @Marie_Haynes @mhc_inc
SEO Tweets by @AdamDDurrant
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The list includes:
Rich Snippets by @Jammer_Volts @TTTSEOCommunity
#SEOForLunch by @NickLeRoy
Google Sheets Tips Weekly by @benlcollins
The Simmer by @SimoAhava
The Marketing <> Analytics Intersect by @avinash
@theweeklypr by @BethanieJane
Work in PRogress by @AbiBennetts
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Rich Snippets by @Jammer_Volts @TTTSEOCommunity
#SEOForLunch by @NickLeRoy
Google Sheets Tips Weekly by @benlcollins
The Simmer by @SimoAhava
The Marketing <> Analytics Intersect by @avinash
@theweeklypr by @BethanieJane
Work in PRogress by @AbiBennetts
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I've seen more support on my real-life/case study #DigitalPR tips tweet recently & wanted to show you all how it can work for ANY industry! I know my tips showed home client examples but take a look below for how it can work for many industries. Ideas below👇🧵
The majority of these articles weren't digital PR campaigns, but by journalists who sourced the case studies themselves. But they could be! As I explained in my initial thread, there's more than enough happening in the world for you to reach out to
people who haven't been contacted yet. If it relates to your client ask them their story, write a press release about it (and make sure to include exclusive quotes from them), and get your client to provide context, tips and/or advice on this persons story in your press release.
disclaimer: I do pay for my personal news.
But when working in digital PR, it would get very expensive 💸 very fast to pay for every website subscription, especially when all you want to do is check a link or a single story.
(2/5)
But when working in digital PR, it would get very expensive 💸 very fast to pay for every website subscription, especially when all you want to do is check a link or a single story.
(2/5)
Tip #1: Use the Reader Mode extension for Google Chrome.
It doesn't work on every site, but it does work on many.
chrome.google.com/webstore/detai…
(3/5)
It doesn't work on every site, but it does work on many.
chrome.google.com/webstore/detai…
(3/5)
