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Dear #MarketingTwitter Colleagues,
The data-driven argument for continued growth in #digital activity and online behavior is flimsy and needs to be scrutinized. (👀@eMarketer & @Merkle)
Let us tell you why:
The data-driven argument for continued growth in #digital activity and online behavior is flimsy and needs to be scrutinized. (👀@eMarketer & @Merkle)
Let us tell you why:
At the @Merkle #DigitalMarketing event today, we posed this question:
How probable is a reversal in digital activity totals in 2021 Q3&4? How confident can we be in projections for digital behavior in the post-pandemic period if data is based exceptional pandemic-era behavior?
How probable is a reversal in digital activity totals in 2021 Q3&4? How confident can we be in projections for digital behavior in the post-pandemic period if data is based exceptional pandemic-era behavior?
Appreciate @Merkle VP Ryan Gibson’s bottom-line answer:
