Discover and read the best of Twitter Threads about #disengage
Most recents (1)
Tired of Twitter enabling hateful, toxic polluters like Alex Jones?
There's only one way to get their attention: impact their bottom-line.
Twitter makes money by selling advertising - and what we do as users greatly impacts their revenue.
1/
There's only one way to get their attention: impact their bottom-line.
Twitter makes money by selling advertising - and what we do as users greatly impacts their revenue.
1/
Some advertisers just pay for awareness. They pay solely based on how many people Twitter showed an ad. We can't easily impact the revenue from those kinds of advertisers.
Other advertisers pay based on specific user actions though. They pay only when someone does something.
2/
Other advertisers pay based on specific user actions though. They pay only when someone does something.
2/
Twitter allows advertisers to buy advertising based solely on an action of their choosing (things like: follows, video views, click-throughs to a website, etc..).
Twitter also allows advertisers to pay based on "engagement" - as in any action users take on sponsored tweets.
3/
Twitter also allows advertisers to pay based on "engagement" - as in any action users take on sponsored tweets.
3/
