Discover and read the best of Twitter Threads about #diwaliseason

Most recents (1)

Is India's Consumption is Booming or Bombing ? keep updating the thread with Nuggets ...
Kantar's FMCG Pulse report .. April-Aug 2022.
Average MONTHLY sales of FMCG packs were 19.2 bn, or 62 packs/household, from Apr-Aug 2022
vs PRE-COVID: Average MONTHLY sales of FMCG packs 15 billion or 51 packs/household => 20% Increase in VOLUME

BUT #DEVIL lies in the #detail
packs bought pre-pandemic weighed 438 grams on average, the size has shrunk to just 309 grams now amid soaring inflation .... thats a 30% reduction in Volume/Pack...

In Other Words, CONSUMPTION per household in FMCG is Down 15% .... Cant recall such a BAD SCENARIO in 35 yrs..
Read 15 tweets

Related hashtags

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!