Discover and read the best of Twitter Threads about #dnvb
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A crise do Spotify ilustra bem minha posição pouco simpática relacionada a opinião de "#influencers" detonando a credibilidade de negócios.
As respostas inadequadas ao mercado na voz do CEO Daniel Ek tem oferecido praticamente nenhuma chance de solução sem perdas para a empresa.
As respostas inadequadas ao mercado na voz do CEO Daniel Ek tem oferecido praticamente nenhuma chance de solução sem perdas para a empresa.
A carta de #DanielEk aos funcionários do #Spotify foi a gota d'água para transbordar o balde.
Desde 2017 nado contra a corrente do "culto ao valor do influencer" e seu alcance para a construção de marcas, um mantra das #DNVB.
Desde 2017 nado contra a corrente do "culto ao valor do influencer" e seu alcance para a construção de marcas, um mantra das #DNVB.
Sem medo de me repetir: TODOS os players online -incluindo #Spotify-, que suportam OPINIÃO sem curadoria são responsáveis pelos danos causados pelos influencers desqualificados.
(1/9) On the #DNVB value proposition: I suffered a broken zipper pull on my beloved @away luggage during a recent flight. I brought it to the Away B&M location at The Domain in ATX and was greeted instantly by a polite and empathetic sales associate
(2/9) She pulled up my account in a matter of seconds (the original purchase was made at their Soho location in NYC) and noted that my purchase was under warranty so I would be able to replace the item at no cost. Moments later she emerged from the back room with a brand new bag
(3/9) She handed me the bag, emailed me my exchange receipt, thanked me for being a great customer, and sent me on my way. The entire exchange lasted no more than 4 minutes. First-class customer service that solved a "high class" problem.
We did a deep dive into digitally-native influencer-driven brands here in India recently. Conclusion: it is a bit early, as truly endemic influencers are not yet at scale (10s of millions of followers) on Insta etc. 1/n
Yes there are sports/movie celebrity-driven brands but not clear these are venture-backable opportunities- much of the value is being extracted by the celebrities themselves or by distribution platforms such as Amazon and Myntra. 2/n
