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It's #SuperBowl Sunday! While much of Twitter will be recycling the same old jokes of "lol that is handegg" & "lol 'world' champions?" and noticing opportunities for Modi vs Mamata jokes with Rams v Bengals, the will also be talk of how this is #CryptoBowl.
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Something like a fifth of all ads in this #SuperBowl have been bought by crypto exchanges or allied services. Pushing ad rates to historic highs of $7mn in 30 seconds. Up from $5.2mn in 2019. A 35% jump in a period that including pandemic caused economic woes. That's crazy.
The previous such comparable jump was about 20 years ago. When SB ad rates jumped from $1.5mn in 1998 to $2mn at the next one, dubbed the #DotcomBowl because dotcommers flush with cash pumped money to get people to take them seriously.

Many are drawing parallels. You can see why
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