Discover and read the best of Twitter Threads about #dtctwitter

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This is how I would make an extra $5,000/month with just 8-10 hours of work.

Most people have no clue how to set up ad accounts and pixel their websites to get started.

Time for a thread: 🧵
There are two (almost) absolutes when someone is starting a new direct-to-consumer business:

1️⃣ A @shopify website
2️⃣ Paid social ad accounts (FB, Pinterest, Snap, Tik Tok, etc.)

With few exceptions, everyone should be setup from the beginning across all these platforms.
Brands typically set up their own Shopify stores (either themselves or an agency)

But, they rarely create and set up their ad accounts (✨opportunity✨)

At least, in most cases, not until it's time to turn these ads on.
Read 15 tweets
I've worked with well over 100 different brands since becoming an FB ad buyer over 5yrs ago and while I've helped clients scale to $1M, this is a first for hitting that goal in 1 week.

Totally humbled and grateful to be on this ride with our client.🙏🙏 #DTCTwitter #DTC Image
So what's helped us get there?

1. Email -This brand has a loyal email base and a huge repeat purchase ratio.

2. Relevant & Timely Ads. Speaking to the times but looking forward to more promising (and fun times) has helped us build on that desired need/want for the product.
3. Creative that feels UGC and leads with a review or meme style headline in the copy (Yes we've bolded stuff using YayText. Shhh...).

4. 1 day click/view optimization - lots of impulse buyers on the platform currently.
Read 5 tweets

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