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1/My engagement with UNC’s NCAA investigation did not begin in earnest until late 2016, but, in doing due diligence to understand the scope of the project, I read numerous @newsobserver articles written by Dan Kane, Andrew Parker and staff going back to 2011.
2/While their understanding of NCAA rules was rudimentary, I appreciate gumshoe journalists grinding for stories and believe deeply in the role journalists play in holding truth to power. As I analyzed the back story in preparation, I was initially impressed with the N&O team.
3/However, in building my case history, I could clearly see the arc of a story where the search for the truth turned into something less noble. An AFAM professor offering cupcake courses to the entire campus was marketed by Kane as the “biggest scandal in NCAA history.” 
