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In today's #DySiWebinar, @GOLINglobal's @bsniz and I talked progressive #PR and building brands from the inside out with a focus on people and #purpose. We mentioned some thoughtful leaders who are educating the market, and brands that lead by example. Wanted to pass those along.
@GOLINglobal's client @DoleSunshine put their #SunshineforAll purpose into action during the COVID-19 crisis. Teaming up with partners like @lyft, @kroger, @FeedingAmerica, and @SmoothieKing they created a powerful movement supporting frontline heroes.
And when it comes to your employees @DoleSunshine has seen the power of being people-first and purpose-driven. Read more from global CMO @rupendesai in @Lindsay_Stein's @CampaignLiveUS article.
(I'm not crying, you're crying.)
(I'm not crying, you're crying.)
