Discover and read the best of Twitter Threads about #emaildeliverability

Most recents (2)

Email deliverability is an important—but often overlooked—part of email marketing

Here are 5 factors that contribute to it and how to get more of your emails into the inbox

Thread 🧵
The 5 foundations of email deliverability are—

📄 List
💡 Content
📈 Reputation
⚙️ Infrastructure
🔒 Authentication

Let's break down each one
📄 List

You should start with a quality list, no spam traps, and good segmentation

Clean your list regularly using a tool like @debounceio, @NeverBounce, @zerobounce1, or any similar product
Read 10 tweets
It’s not easy to be an email marketer in 2022.

From writing great copy and ensuring #emaildeliverability to keeping up with trends, you always have to be on your toes.

So, we decided to jot down this year’s hottest #emailmarketing trend in a quick thread for you.👇
📩#openrates are losing their relevance – and losing it fast after the #iOS15 update. Email marketers need to dig harder now and depend on click and conversion rate.
⚡️AMP emails are now mainstream as more and more brands realize the potential of interactivity inside emails.
Read 7 tweets

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