Discover and read the best of Twitter Threads about #employeeadvocacy
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Let's talk about employee advocacy.
Shall we
Thread on Employee Advocacy
1. As PR professionals, it's our job to stay ahead of the curve when it comes to industry trends &shifts. One trend that's increasingly important for us to pay attention to is the rise of employee advocacy
Shall we
Thread on Employee Advocacy
1. As PR professionals, it's our job to stay ahead of the curve when it comes to industry trends &shifts. One trend that's increasingly important for us to pay attention to is the rise of employee advocacy
2. By empowering our clients' employees to share their stories and experiences, we can create a more authentic and engaging narrative for our brands. But how do we do this effectively?
3. One key is to focus on employee training and education. This means providing employees with the tools and resources they need to effectively communicate on behalf of the company, whether it's through social media, blog posts, or other channels.
A Financial Times update on 'employee advocacy', from yesterday.
I have conducted quite a few corporate workshops on employee advocacy and my approach has always been about a simple starting point: if a corporate wants its employees (at any level) to be its advocates, 1/5
I have conducted quite a few corporate workshops on employee advocacy and my approach has always been about a simple starting point: if a corporate wants its employees (at any level) to be its advocates, 1/5
2/5 formally or informally, those employees need to have a distinct and interesting enough online voice!
The other point to understand, for corporates, is that if they do find an employee with a fairly significant online voice, chances are that it is not because they speak
The other point to understand, for corporates, is that if they do find an employee with a fairly significant online voice, chances are that it is not because they speak
3/5 about the company often (there are exceptions). To add company-talk in an employee's pre-existing online reach is force-fitting the corporate brand and diluting why the employee gained her/his online reach in the first place.
