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#engagepdx @ellieeille /1
- none of us operate in a vacuum 🧹
- outside factors are important for our success 🎐
- what channels are competitors using? how are they engaging on the www.? 🌎
- learn best practices from competitors (topics, media types, outlets) to get trends 📈
- none of us operate in a vacuum 🧹
- outside factors are important for our success 🎐
- what channels are competitors using? how are they engaging on the www.? 🌎
- learn best practices from competitors (topics, media types, outlets) to get trends 📈
#engagepdx @ellieeille /2
- use research to find the white space (what are competitors not doing?), to stand out 👾
- tag and categorize each piece of intel 🕵️♀️
- for product manager - check sources that may not have the marketer's veneer, (e.g., testimonies + more on tweet) 🎁
- use research to find the white space (what are competitors not doing?), to stand out 👾
- tag and categorize each piece of intel 🕵️♀️
- for product manager - check sources that may not have the marketer's veneer, (e.g., testimonies + more on tweet) 🎁
#engagepdx @ellieeille /3
⭐️⭐️⭐️
sources for (honest) product reviews:
- trustradius,
- trust pilot,
- app exchange,
- uservoice,
- zendesk,
- uptime,
- zapier,
- capterra,
- crowd,
- reddit,
- quora,
- google/android app stores,
etc.
⭐️⭐️⭐️
sources for (honest) product reviews:
- trustradius,
- trust pilot,
- app exchange,
- uservoice,
- zendesk,
- uptime,
- zapier,
- capterra,
- crowd,
- reddit,
- quora,
- google/android app stores,
etc.
