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The news about climate change is often depressing. So can news about what's working to address climate change make a difference? In this study, @Tong_L132 and I show it can. #envcomm #solutionsjournalism 
Solutions journalism (@soljourno) - or reporting on credible responses to social problems - has been shown to increase audience feelings of efficacy. Here we show that perception helps drive support for collective action to adapt to climate change.
Not surprisingly, increased hope and eco-anxiety also increased support for collective climate action. But the solutions story we showed participants did not spark those emotions as we expected.
Strategic communication has enormous value, but our knowledge on it is fragmented. How do we distill it all into a general overarching framework?
I spoke to @AbelGustafson about this question for the last two years. Here's what we've come up with... 1/x
I spoke to @AbelGustafson about this question for the last two years. Here's what we've come up with... 1/x
First, we developed this framework for *strategic* communication, to be applied to purposeful, specific goals (e.g., increase vaccinations, convince people to take action on climate change, etc.).
This is familiar to our #scicomm #envcomm and many of our other colleagues.
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This is familiar to our #scicomm #envcomm and many of our other colleagues.
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We go way back and build on Lewin and others by conceptualizing the *driving force* as all the efforts, contexts, and systems that advance a campaign’s goals, and the *restraining force* as all the efforts, contexts, and systems that restrict a campaign’s goals.
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